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The Soto Group
The Soto Group
137 Brunswick Road

18/01/2024

Got this on a blog and thought it was a pretty good strategy>>>

Andrew Swiler shared a brilliant sales play:

We created a sales process that gets a ridiculous response rate (something like 30% on cold messages). It's helped us increase revenue from $1.55 million to over $2 million in a bit more than a year.

Here's what we do:

- Create a list of target leads in our niche (HR leaders)
- SDR researches them on LinkedIn. We identify the ones who are actively posting and commenting on LinkedIn.
- Send a cold email mentioning a topic they wrote about, asking if we can do a 15-20 min podcast interview to dive deeper on that topic
- I post the recorded interview on my social media
- Many times, the prospect takes interest in our company and software and asks for a demo

Response rate is so high we canโ€™t even do many of these because we donโ€™t have time to run the interviews. Been a goldmine for making connections and getting the players in our niche to know our company.

03/01/2024

As a woman who has been in the online marketing/coaching industry for 15 years, I am always on the lookout for ๐ญ๐ก๐ž ๐ก๐จ๐ญ๐ญ๐ž๐ฌ๐ญ ๐š๐ง๐ ๐ฆ๐จ๐ฌ๐ญ ๐ฅ๐ž๐ ๐ข๐ญ๐ข๐ฆ๐š๐ญ๐ž ๐š๐Ÿ๐Ÿ๐ข๐ฅ๐ข๐š๐ญ๐ž ๐ฉ๐ซ๐จ๐ ๐ซ๐š๐ฆ๐ฌ ๐จ๐ง๐ฅ๐ข๐ง๐ž to promote as a side hustle. ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ


Also, because I've been in the industry watching 100s of people become millionaires, I know who the best so called 'gurus' are in the industry and ๐ฐ๐ก๐จ ๐ญ๐จ ๐ญ๐ซ๐ฎ๐ฌ๐ญ. ๐Ÿ˜€


There is a ๐‡๐Ž๐“ ๐ง๐ž๐ฐ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ that has just popped up from very trusting and extraordinary marketers.


So, ๐ข๐Ÿ ๐ฒ๐จ๐ฎ ๐ฐ๐š๐ง๐ญ ๐ญ๐จ ๐ฆ๐š๐ค๐ž ๐š ๐ฅ๐จ๐ญ ๐จ๐Ÿ ๐ฆ๐จ๐ง๐ž๐ฒ ๐ข๐ง ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’, then read this message all the way through and say โ€œ๐’๐ž๐ง๐ ๐ฆ๐ž ๐ญ๐ก๐ž ๐ข๐ง๐Ÿ๐จโ€ in the comments. ๐Ÿ’ฐ๐Ÿ’ฐ๐Ÿ’ฐ


Most of the opportunities that have popped up this last year are either gimmicky ponzi schemes promising 1-2% daily gains (only to collapse in weeks) or low-ticket deals where you have to have 1,000 people in your team in order to make $1,000 monthly and truthfully:


Nobody has time for that! โฐ


Say โ€œ๐’๐ž๐ง๐ ๐ฆ๐ž ๐ญ๐ก๐ž ๐ข๐ง๐Ÿ๐จโ€ in the comments.


If you want to make REAL money online, ๐ญ๐ก๐ž ๐Ÿ๐š๐ฌ๐ญ๐ž๐ฌ๐ญ ๐ฐ๐š๐ฒ ๐ข๐ฌ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐š ๐‡๐ข๐ ๐ก-๐“๐ข๐œ๐ค๐ž๐ญ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ฆ๐จ๐๐ž๐ฅ, where a customer pays $15,000+ to get in. The business model is simple - you just refer leads into the system, and the company has a back-end phone sales team who personally connects with each one of your prospects. Rather than earning 50 cents or $2 per sale, ๐ฒ๐จ๐ฎ ๐œ๐š๐ง ๐ž๐š๐ซ๐ง ๐‡๐ข๐ ๐ก ๐“๐ข๐œ๐ค๐ž๐ญ ๐œ๐จ๐ฆ๐ฆ๐ข๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ. ๐Ÿ’ธ


This company I recently came across are currently in pre-launch, and they have a $100 million offer with a back-end sales team already in place to work your leads for you. You can get started ๐…๐Ž๐‘ ๐…๐‘๐„๐„ making money whether you make a purchase or not.


๐“๐ก๐ž ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ฒ ๐ก๐š๐ฌ ๐Ÿ‘ ๐Ÿ๐จ๐ฎ๐ง๐๐ž๐ซ๐ฌ: ๐Ÿง˜

* The first one did $211 million in sales online over a seven-year period.
* The second founder sold his business for 9 figures and came out of retirement just to help you make money.
* The third founder is an internet millionaire with experience in scaling High Ticket offers.


๐“๐ก๐ž ๐๐„๐’๐“ ๐ฉ๐š๐ซ๐ญ ๐š๐›๐จ๐ฎ๐ญ ๐ญ๐ก๐ข๐ฌ ๐จ๐Ÿ๐Ÿ๐ž๐ซ ๐ญ๐ก๐จ๐ฎ๐ ๐ก ๐ข๐ฌ ๐“๐‡๐„ ๐๐‘๐Ž๐ƒ๐”๐‚๐“. ๐Ÿ’ฅ


Right now, ๐–๐ˆ๐“๐‡๐Ž๐”๐“ ๐š๐ง๐ฒ ๐š๐Ÿ๐Ÿ๐ข๐ฅ๐ข๐š๐ญ๐ž๐ฌ ๐ญ๐ก๐ž ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ข๐ฌ ๐š๐ฅ๐ซ๐ž๐š๐๐ฒ ๐๐จ๐ข๐ง๐  $๐Ÿ“ ๐ฆ๐ข๐ฅ๐ฅ๐ข๐จ๐ง ๐ฆ๐จ๐ง๐ญ๐ก๐ฅ๐ฒ. This is something that is easy to sell, and the market is wide open.


If you want to get enrolled in the Pre-Launch to see what all the HYPE is about, say โ€œ๐’๐ž๐ง๐ ๐ฆ๐ž ๐ญ๐ก๐ž ๐ข๐ง๐Ÿ๐จโ€ in the comments and Iโ€™ll personally message you all the details. ๐Ÿ‘‹๐Ÿ‘‹๐Ÿ‘‹


๐‘๐„๐Œ๐„๐Œ๐๐„๐‘.... ๐ˆ๐ญ'๐ฌ ๐œ๐จ๐ฆ๐ฉ๐ฅ๐ž๐ญ๐ž๐ฅ๐ฒ ๐…๐‘๐„๐„ ๐ญ๐จ ๐œ๐ก๐ž๐œ๐ค ๐ข๐ญ ๐จ๐ฎ๐ญ!


Let's make 2024 our BEST YEAR ever... ๐ŸŽ‰


Say โ€œ๐’๐ž๐ง๐ ๐ฆ๐ž ๐ญ๐ก๐ž ๐ข๐ง๐Ÿ๐จโ€ in the comments.


Chat soon,
Lisa ๐Ÿ˜˜


#2024

Photos from BigThink Digital's post 30/08/2023

๐Ž๐ฉ๐ญ๐ข๐ฆ๐ข๐ฌ๐ข๐ง๐  ๐š ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž ๐Ÿ๐จ๐ซ ๐’๐„๐Ž (๐’๐ž๐š๐ซ๐œ๐ก ๐„๐ง๐ ๐ข๐ง๐ž ๐Ž๐ฉ๐ญ๐ข๐ฆ๐ข๐ฌ๐š๐ญ๐ข๐จ๐ง) ๐ข๐ง๐ฏ๐จ๐ฅ๐ฏ๐ž๐ฌ ๐š ๐ฌ๐ž๐ซ๐ข๐ž๐ฌ ๐จ๐Ÿ ๐ฌ๐ญ๐ž๐ฉ๐ฌ ๐ญ๐จ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž ๐ข๐ญ๐ฌ ๐ฏ๐ข๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐ข๐ง ๐ฌ๐ž๐š๐ซ๐œ๐ก ๐ž๐ง๐ ๐ข๐ง๐ž ๐ซ๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ ๐ฉ๐š๐ ๐ž๐ฌ.

Here's a comprehensive guide with the steps in order:

๐Ÿ) - ๐Š๐ž๐ฒ๐ฐ๐จ๐ซ๐ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก:

Identify relevant keywords and phrases related to your website's content and target audience.

Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keyword ideas and assess their search volume and competition.

๐Ÿ) - ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐จ๐ซ ๐€๐ง๐š๐ฅ๐ฒ๐ฌ๐ข๐ฌ:

Analyze your competitors' websites to identify their SEO strategies and the keywords they are targeting.

๐Ÿ‘) - ๐Ž๐ง-๐๐š๐ ๐ž ๐’๐„๐Ž:

Optimize individual pages on your website for target keywords. This includes:

-Adding keywords naturally in titles, headings, and content.
-Writing high-quality, informative, and engaging content.
-Creating unique and descriptive meta titles and meta descriptions.
-Optimizing image alt tags.
-Ensuring URLs are clean and descriptive.
-Using internal linking to connect related pages.

๐Ÿ’) - ๐“๐ž๐œ๐ก๐ง๐ข๐œ๐š๐ฅ ๐’๐„๐Ž:

Ensure your website is accessible and indexable by search engines. Key technical aspects include:

-XML sitemap creation and submission.
-Robots.txt file setup.
-Canonical tags to avoid duplicate content issues.
-Fast page loading times (optimize images, minimize code).
-Mobile-friendliness (responsive design).

๐Ÿ“) - ๐”๐ฌ๐ž๐ซ ๐„๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž (๐”๐—) ๐š๐ง๐ ๐Œ๐จ๐›๐ข๐ฅ๐ž ๐Ž๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง:

Ensure your website is user-friendly, easy to navigate, and mobile-responsive. Google considers mobile-friendliness in its ranking algorithm.

๐Ÿ”) - ๐‹๐จ๐œ๐š๐ฅ ๐’๐„๐Ž (๐ข๐Ÿ ๐š๐ฉ๐ฉ๐ฅ๐ข๐œ๐š๐›๐ฅ๐ž):

If you have a physical presence, optimize your website for local searches.

-Create and optimize Google My Business listings.
-Encourage customer reviews and ratings.

๐Ÿ•) - ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐‚๐ซ๐ž๐š๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ :

Develop a content strategy that includes creating fresh, relevant, and valuable content regularly.

Promote your content through various channels, including social media and email marketing.

๐Ÿ–) - ๐‹๐ข๐ง๐ค ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐ :

Build high-quality, natural backlinks from reputable websites in your industry.

Avoid low-quality link-building practices, as they can lead to penalties.

๐Ÿ—) - ๐Œ๐จ๐ง๐ข๐ญ๐จ๐ซ๐ข๐ง๐  ๐š๐ง๐ ๐€๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ:

Use tools like Google Analytics and Google Search Console to track your website's performance.

Monitor keyword rankings, organic traffic, and user engagement.
Adjust your SEO strategy based on the data and insights you gather.

๐Ÿ๐ŸŽ) - ๐Ž๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ž ๐Ÿ๐จ๐ซ ๐‚๐จ๐ซ๐ž ๐–๐ž๐› ๐•๐ข๐ญ๐š๐ฅ๐ฌ (๐š๐ฌ ๐ง๐ž๐ž๐๐ž๐):

Google considers page experience metrics like loading speed, interactivity, and visual stability as ranking factors.

Ensure your website meets the Core Web Vitals standards.

๐Ÿ๐Ÿ) - ๐’๐œ๐ก๐ž๐ฆ๐š ๐Œ๐š๐ซ๐ค๐ฎ๐ฉ (๐’๐ญ๐ซ๐ฎ๐œ๐ญ๐ฎ๐ซ๐ž๐ ๐ƒ๐š๐ญ๐š):

Implement schema markup to provide search engines with additional information about your content, which can result in rich snippets in search results.

๐Ÿ๐Ÿ) - ๐’๐ž๐œ๐ฎ๐ซ๐ข๐ญ๐ฒ (๐‡๐“๐“๐๐’):

Ensure your website is secure by using HTTPS. Google tends to favor secure websites.

๐Ÿ๐Ÿ‘) - ๐’๐จ๐œ๐ข๐š๐ฅ ๐Œ๐ž๐๐ข๐š ๐ˆ๐ง๐ญ๐ž๐ ๐ซ๐š๐ญ๐ข๐จ๐ง:

Integrate social media sharing buttons and encourage social sharing of your content.

๐Ÿ๐Ÿ’) - ๐‘๐ž๐ ๐ฎ๐ฅ๐š๐ซ ๐”๐ฉ๐๐š๐ญ๐ž๐ฌ ๐š๐ง๐ ๐Œ๐š๐ข๐ง๐ญ๐ž๐ง๐š๐ง๐œ๐ž:

Continuously update and improve your website's content and SEO strategies to stay competitive.

๐Ÿ๐Ÿ“) - ๐€๐œ๐œ๐ž๐ฌ๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ฒ:

Ensure your website is accessible to people with disabilities by following web accessibility guidelines (e.g., WCAG).

Remember that ๐’๐„๐Ž ๐ข๐ฌ ๐š๐ง ๐จ๐ง๐ ๐จ๐ข๐ง๐  ๐ฉ๐ซ๐จ๐œ๐ž๐ฌ๐ฌ, and results may take time to materialize. Regularly monitor your website's performance and adjust your strategy accordingly to maintain and improve your search engine rankings.

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