OMM Label

ON THE WAY 💫

Sunshine Mama Mini Dress is nearly here, are you ready for it?

1st premium linen garment of our ever growing breastfeeding friendly collection. With this new eco-friendly breathable frock you'll be summer ready ☀️

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The days are l o n g but the years are short.

1st feedback on the Breastfeeding Essential Gift Box is here 🎊 swipe swipe ➡️

We're so proud to take all the guesswork out for you and bring out something practical and thoughtful. We love seeing how you add one or two breastfeeding friendly pieces to it, we hope you're spoiling yourself or a mama-to-be.

"All the things I didn't really know I needed the first time around, right at my fingertips."

Save this post for your next Baby Shower gift idea! 🎁 💝

Thanks Pinky McKay for organising this amazing giveaway!

Enter now!

Win!! this beautiful Breastfeeding Bundle, Value over $1,200

We have teamed up with some of our favourite brands to create an incredible Breastfeeding Giveaway. for one lucky mama to help support her while she is on her breastfeeding journey.
Competition closes Sunday 17th October

Prize Pack⁠⁠ - Value over $1,200

• Boobie Foods⁠ three-month subscription ($300)
Includes 5 packs of all-natural and organic Boobie Bikkies or Bikkies/ Boobie Brekkie combo sent each month, to nourish you as you breastfeed your baby.
• - Pinky McKay’s Books, Sleeping Like a Baby, Parenting by Heart, eBooks Breastfeeding Simply and Weaning With Love Plus Breatfeeding Recording Bundle ($136.85
• - Activewear set ($179.90)
• - Feeding Friend Portable Arm Support Pillow & Cover ($85
• - massage ball - Voucher $100
• - Voucher $200
• - - Reusable breastmilk storage Bubba Bags & Silicone baby food pods Bundle ($100)
• breastfeeding clothes - Voucher $100

Enter HERE!
https://www.boobiefoods.com.au/breastfeeding

✨Night feeds✨ by
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"It is biologically normal for newborns to wake frequently overnight 😌
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It boosts your 🥛 supply 👏🏼 and is nature’s way of ensuring we check on our 👶🏻 during the early weeks when they need lots of care.
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This does not make it any less exhausting 😴😵‍💫
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If you also find yourself in this season, I hope this reminds you you’re not alone ♥️
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Everyone is different but these are things I’m finding help:
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🌙 I take Poppy into living room to feed.
I find it harder to normalise broken sleep when someone else is sleeping soundly next to me 😆 (Tris is incredible at so much, but if you’re breastfeeding, this is just the reality 🤷🏻‍♀️)
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🌙 I’ve ditched the apps - I found them super distracting and didn’t find tracking feed/sleeps/poos was adding value. I try not to scroll or use my 📱 during feeds as I also find this makes it harder to nod off after 😴
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🌙 Dimmable touch lamp! Mines from “Vava” bought on Amazon Aus. Let’s off soft glow, keeps the vibe zen👌🏼😴
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🌙 Hydrate hydrate hydrate.
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🌙 Snacks. Muesli bars are my go-to, but anything you can eat one handed is a good little energy booster.
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🌙 If I need stimulation to stay awake I chuck on an episode of Friends or something similarly comforting.
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🌙 Tris hangs with Poppy from 6ish so I can snooze longer- this has been huge and if your partner has any time off or is able to offer you this, even short term, I’d say this is the fatigue game changer.
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🌙 Afternoon nap. Whether it’s 20 mins or a lush 2 hrs - take whatever you can!
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🌙 Food drops. Also game changer. Not having to work meal prep into the second half of the day when you start to feel 🥴 is so nice. Thank you to beautiful friends for feeding us ♥️
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🌙 Normalise it. Reminding myself and anyone who asks, “How’s she sleeping?” that frequent wakes are a healthy, normal part of newborn development helps me feel okay.
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🌙 If you’re struggling with exhaustion or a lack of support be honest with your partner, talk to PANDA, the MCHN hotline, or reach out to a friend. Just because it’s normal doesn’t make it easy 💕
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What helped you through the long nights?

Have you heard of cluster feeding?

This refers to a period of time when your baby seems to want a lot of short feeds very close together.

This is very normal. Read our article at https://aba.asn.au/icantputthemdown