Life. Outside the Square.

Another brush with her idols. Oh how she has been waiting to meet for ever, well so she says!

In a year like no other I was thinking about what I learnt about myself and my life through 2020.
Personally I learnt how much I loved spending time with my small human, even if learning from home was sometimes a nightmare! That the 9 to 5 isn't secure like we are lead to believe as well as mine being exhausting and detrimental to my brain injury.
In business I've seen how adapting to the new normal was the way businesses survive. Pivoting so you had an online arm really increased your chance of surviving and thriving during the uncertainty of lock downs.
Now we are slowly returning to some form of normality, what happens if there are more lock downs?
Is your business prepared?
While you might not want an online store arm to your brick and mortar store a great way to be prepared in case an online pivot is required is to build your audience.
I don't just mean likes and followers on social media. I mean a proper list that you can target to directly with your fabulous products.
Now is the time to set yourself up with a personalised messenger ecosystem. In this ecosystem you can not only collect email but also nurture and reward your customers. The beauty of a messenger ecosystem is you can connect with your customers who enter your store physically online by simply encouraging them to scan a QR code to enter your messenger ecosystem. A perfect solution to reward those who shop in your store!
Are you prepared?