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Creating Success Stories... One Business at a Time. The Value of a Strategy First Service Model. icu2 specialises in the delivery of strategic branding, marketing and technology solutions. Our "Strategy First Service Model" helps business owners and managers, create clarity and confidence in their decision to invest in branding, marketing and technology. We will support you through all phases of y

Maxi Blue's Strategic Rebrand: Transforming the Property Services Industry through Innovation 14/07/2025

A HUGE thank you to Ivan and the team at Maxi Blue for their enthusiasm, commitment and belief in this incredibly ambitious project. I couldn't have imagined in a million years that we would do so much.

At a time where entire industries are at panic stations responding to the threat of AI disruption at every corner, the learnings and solutions developed through projects like this, are a testament to the innovative spirit, visionary leadership and tenacity to execute on innovative blue-sky innovation effectively.

Thank you for your belief!

You can see the website at: http://www.maxiblue.com.au

Full Case Study in the link below.

https://www.linkedin.com/pulse/maxi-blues-strategic-rebrand-transforming-property-services-dedi%C4%87-uiqec/?trackingId=Tiv5dwRjR6u3tPqKrhjXvg%3D%3D

Maxi Blue's Strategic Rebrand: Transforming the Property Services Industry through Innovation Visit the website: maxiblue.com.

Violinist | Melbourne | Sofia Luppino 12/08/2024

An elegant single-page website we designed for solo violinist Sofia Luppino. In addition to brand design, content development and website design, we collaborated with Mudbrick Studios to record and film Sofia performing 3 popular covers. Check it out on the website!

Violinist | Melbourne | Sofia Luppino Sofia Luppino offers captivating violin performances for Weddings, Private Functions and Corporate Events. Melbourne, Australia.

19/07/2024

After three years of working in a self-imposed Covidesque isolation, I made the decision to finally move my business out of home… indefinitely. To say that it is refreshing is an understatement! I am working on a rebrand from my clients office (Maxi Blue) in the nice part of Geelong on Pakington Street.

With cafes, wine bars and restaurants a stones-throw away, I am meeting interesting people every day and something as simple as a casual conversation over coffee, makes the work day that much more enjoyable. Even the drive to work opens up plans, the next move, the next hustle, the next venture. Love it!!!

And how good is that workstation! Finally have everything working, networked, secured, encrypted and ready to rumble. There is enough processing power on that one table to bring down a city grid! Today there is one chair. In a week there will be two. In a year??? Only time will tell but the sky really is the limit. But I sure as hell have no intention of slowing down or sitting still... ill leave that in Indented Head 😉

Now let’s show this town what a couple blokes from the Western Suburbs of Melbourne can do when they put their heads together and have a proper crack at it!

Pumped! 💪

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Telephone

Address


67 Pakington Street
Geelong, VIC
3218

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm