Sports Geek

A good read on how clubs are turning merchandise into fashion, and fashion into revenue. Worth a look for teams thinking beyond traditional retail.

Sports apparel is entering new territory (part 1) Across Australia, teams and leagues are pushing beyond traditional merchandise categories, partnering with unexpected brands (best known for Streetwear, Lifestyle, Athleisure, Fashion)

Meta’s business agent is another sign AI is moving from assistant to workflow layer.

Be There for Every Customer With Meta Business Agent Meta Business Agent is AI that lets every business show up for every customer, as if they had an infinite team behind them.

YouTube now commands more daily viewing time than Netflix. That should shape every highlights and shoulder-content strategy.

YouTube overtakes Netflix in average daily viewing around the world Analysts say Alphabet-owned platform’s evolution is one of the defining media shifts of the decade

AFL creator businesses are being built for algorithms, not TV.

How Dan Gorringe is winning the attention game In a world where attention increasingly lives on TikTok, Instagram, YouTube and podcasts, creators are becoming the new media channels

A decade of sports IP data turned into strategy. Worth a look for anyone tracking where sports innovation is heading.

Sports Innovation Is Outrunning the Field And This IP Report Proves It. WIPO just dropped a decade-long analysis of global sports tech through the lens of intellectual property. Here’s what the numbers actually tell us.