Le Comms

Sell a good night’s sleep - not the mattress!

Not sure how to articulate the benefits? Try the ‘so what’ test:
Start with a feature and keep asking ‘so what?’ until you uncover the benefits that will appeal
to your target audience.

“Our mattresses are made from the springiest springs and the foamiest foam!”

So what?

“Therefore they are softer than other mattresses!”

So what?

“You will get better sleep on our mattresses.”

There she is 🤗

Link in le bio 🤎