Copyette

There's no word-hating here 🙅‍♀️ and you're not wrong for using the word very to help you describe something either.

These are easy 'very' swaps that can help you say very happy, very smart, very sad or very angry in a more descriptive way.

Enjoy! 🧡
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If not, no worries. That's cool.

How many times can I say the word awesome in one post? 🤔

Don't get it twisted, things ARE awesome.

I know you love it. I love it. It's a great word, there's nothing wrong with it. It's great to use when you're trying to blend in... 👀

Do you know what isn't awesome? Your business.

I mean it's better than awesome, and so are you. This is why you can do better than awesome when it comes to writing your copy.

Swipe across for all the words you can use to say your product/service/brand is awesome without using the word awesome.

Anyway, I counted 7... how 'bout you?

Save this post for the next time you're staring at a blank screen with a bad case of writer's block... 📌
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HUGE client win and a proud copywriter here! 🙋🏼‍♀️🥺

This rockstar of a human, Cassie from .ed.coaching took the big leap into the world of running your own small business and has already landed her first client (update: make that 2 new clients! 😍) since her website launched - courtesy of .laluna 🧡

Owning your own business can be scary, challenging and even lonely at times, so my heart was PUMPING when I got this message from Cassie because I knew how important this was to her. You did it, girlfriend! and it's only going to get better from here.

You can check the sneak peek in her bio and show her some love 😎💜

I love seeing client projects going live 🤸‍♀️

trusted me to write her website copy and several email sequences for a seamless customer experience. Here's what she had to say:

"I worked with Laura from Copyette on my brand voice, web copy and email flows. It was such a pleasure working with Laura and she nailed my brand voice. She is excellent at asking the right (and fun) questions to drill down into your brand, who you are and what your offering is. Her background in customer experience really helps ground your web copy towards a great customer experience and to increase engagement and sales. I couldn’t be happier with the work done by Laura and would highly recommend."

Thank you for being such an amazing client, Kerryn! It was a pleasure working with you 🌟

Have I missed anything? Let me know 👇

💣 One - be specific
Specificity does not equal boring. The more clear or specific your headline is, the easier it is for lurkers to read. A specific headline can still be fun and clever without being desperate for clickbait.

💣 Two - spark curiosity
How can you leverage your lurker's curiosity enough to encourage them to click through to find out more about your brand or your offer? Have a think. Also, steer clear of clickbait-y-ness.

💣 Three - probe 'em
You read that correctly. Don't be afraid to ask them some probing questions like "Should you still be ______?" or "Are you still using _____?" and make sure you lead them to the answer or (yep, you guessed it) it's just clickbait.

💣 Four - testing... testing...
Come up with a few headlines to use so that you can test which ones are grabbing more attention than others. I'm a data-driven copywriter, so once that baby goes live I want to see how it's doing. You can do this when setting up your ads.