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At one point, digital marketing was just a new and different way to market. It opened up a new form of media on which businesses could peddle their goods and services. But in the past few years, the importance of digital marketing has become something else. It's now an integral part of what a business is to its customers.

It's no longer enough to just have a website, or to run some un-focused ads on Google or Facebook. If you don't already have integrated strategies working for your business, time is working against you. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.

Digital marketing is no longer optional.

The digital marketing landscape is changing rapidly. These rapid shifts illustrate the importance of identifying the right marketing trends to jump on. When you do, you can “ride the wave” as a specific trend grows in popularity. Finding the right plan can lead to more brand awareness, traffic, leads and sales, among other things. In other words, the reason you do marketing in the first place!

5 new trends in digital marketing you might have overlooked Supported by data aggregated from Google Search, here are 5 new trends in digital marketing that should be a core part of your marketing strategy.