Neon Creative

Modernising, without compromising.�We worked with Inner Health to deliver a dynamic upgrade — simplifying language, amplifying the branding, and refining the use of colour for better shelf navigation.
The range was tiered to communicate added value, and a new curved element introduced movement and energy, while keeping things clean and clinical. A small shift, with big impact.

Introducing the new-look Inner Health — in stores now.�A packaging solution that honours the brand’s heritage while confidently stepping into the future of gut health.
Clean. Contemporary. Easier to shop. Designed to stand out — and guide shoppers to the right product, fast.

We’re excited to reveal our latest packaging design for Plant-Based Vanilla ice cream! The goal was to clearly highlight the plant-based proposition while creating a vibrant, shelf-popping design. The bold green leaf and creamy swirls embody the indulgent, plant-based treat inside. We’re proud of how this pack balances health-conscious choices with irresistible indulgence combined with the traditional Blue Ribbon assets.

Super proud to unveil our latest design for Plant-Based Creamy Vanilla! 🌿🍦 The challenge was to re-imagine a family classic and deliver creamy and delicious for those seeking plant-based alternatives without compromising on taste. Blue Ribbon have delivered on smooth, creamy texture and deliciously dreamy vanilla flavour that make every dessert occasion special… which is so great for when dairy is not an option.

From the soft cream tones to the vibrant green leaves, this pack communicates the perfect blend of plant based and creamy vanilla flavour.

We used strong, natural hues to set the flavours apart, and our photography skills were the icing on the cake (baking pun! 🧁) for that perfect front-of-pack look. Right here in sunny Brisbane, we styled and snapped these mouthwatering images, capturing the essence of Sugar-Free toppings in every shot! Special thanks to for always coming up with such beautiful, onbrand designs!