Retail Prodigy Group

On Friday 27 October, we proudly unveiled an impressive upgrade to Nike Pacific Fair! The store introduces the cutting-edge Nike Rise concept, delivering an elevated shopping experience, an extended selection of clothing and footwear, and a sleek, contemporary design.

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Nike Pacific Fair: Newer Bigger Better — Retail Prodigy Group On 27 October Nike Pacific Fair re-opened to a newer, bigger, better store.

Mattel Australia and Retail Prodigy Group Partnership Announcement

Mattel Australia and Retail Prodigy Group Announce Partnership to Bring Exciting Online Retail Experience to Australian Customers

Melbourne, Australia - Mattel Australia is proud to announce its partnership with Retail Prodigy Group (RPG), Australia's premier retail franchise partner for top global brands such as Nike and Samsung. Together, Mattel and RPG are set to launch a unique online retail experience for Australian customers, commencing in 2023.

“Mattel is thrilled to have RPG join as one of our key retail partners,” said Paul Faulkner, Managing Director Mattel- Asia Pacific. “As a leading global toy company, we recognize that our mission to create innovative products and experiences that inspire, entertain, and develop children through play extends beyond creating amazing toy products. Our consumers are fans, looking to enjoy our brands in categories like apparel and homewares. Our new partnership with RPG lets us do just that.”

Stephen Younane, CEO of RPG, expressed his excitement about the new partnership, saying, "We are thrilled to be partnering with Mattel, a company that has brought joy to children and families worldwide for decades. RPG is dedicated to providing the best retail experiences for our customers, and we look forward to bringing that same level of excellence to Mattel's brand portfolio."

The Mattel online store shop.mattel.com.au will launch in time for the highly anticipated Barbie Movie and will offer a range of products from four of Mattel's key brands: Barbie, Hot Wheels, Fisher Price, and Thomas and Friends. Australian customers will have the opportunity to shop the Mattel range of brands via a first-of-its-kind direct-to-consumer online store containing not only Mattel toys but will be complemented with apparel, accessories, and other consumer favourites.

RPG is committed to global best practices in customer experience across all retail channels, and this new partnership with Mattel is no exception. This exciting collaboration will provide an Australian-first opportunity for customers to access over time the full range of Mattel products directly.

Read More: https://www.retailprodigygroup.com/rpg-news/mattel-australia-and-retail-prodigy-group-partnership-announcement