Print SA

5 Common Design Mistakes
𝗧𝗵𝗮𝘁 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗟𝗼𝗼𝗸 𝗨𝗻𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹

1. Having a “trendy” logo

A great logo isn’t trendy — it’s clear, versatile, and unique.

Your logo should reflect: who you are, what you do, and resonate with your target market.
Trend-based logos often look generic, get confused with other brands, and lack depth. Your business deserves better than “basic.”

2. Going crazy on colours

This isn’t an art project, it’s your business.

Stick with 2–3 complementary colours that suit your industry, personality, and target market.
You can extend your palette with lighter/darker shades, but keeping it clean ensures your brand looks professional and cohesive.

3. Using too many fonts

Clear, easy-to-read fonts are key! Remember, design is all about communication — so keep your fonts simple and complementary.
Stick to 2–3 fonts used consistently (e.g., one for headings, one for body text).
A classic serif + sans serif pairing is always a winner.

4. Not being consistant

Your branding should look the same everywhere from your business cards to your social posts.
If your colours, fonts, or logo usage change constantly, your audience won’t recognise you.

𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗯𝘂𝗶𝗹𝗱𝘀 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲.

5. Cheap printing

If the price feels “too good to be true,” it usually is. Poor quality printing makes your business look tacky and forgettable.
Invest in quality design, print finishes, and stock — it’s often the first impression people will have of your brand, so make it count!

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