Feeney
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With offices in Melbourne, Darwin and Adelaide we are specialist in strategic marketing, design, brand identity, websites, social and digital marketing.
As part of the "How Good Are Libraries." campaign with the Local Government Association (LGA), FEENEY directed and produced a series of videos capturing the authentic voices of library users across South Australia.
Through emotive storytelling, motion graphics, and documentary-style production, the films showcased how libraries shape lives from supporting digital inclusion to creating places of belonging and lifelong learning.
Edited into short “voice pop” features for social media, the videos amplified community pride and gave libraries a powerful new platform to share their impact.
View the full case study: https://www.feeneymarketing.com.au/how-good-are-libraries
24/02/2025
Concluding its ninth season in December, Santa’s Wonderland continues to be the place where Christmas begins. As part of the ongoing brand evolution, FEENEY reimagined and designed key event experiences to ensure a cohesive and engaging brand presence throughout. One of the new standout additions was the Spin to Win Stop along the Christmas Activity Trail—an interactive experience where children could spin the wheel for a chance to win a Santa’s Wonderland plush character or a pack of Fruchocs, all set against a vibrant backdrop featuring beloved Santa’s Wonderland characters.
To further elevate the event’s atmosphere, we designed custom neon lights for the entrance and food village, serving as both playful wayfinding elements and high-impact visual anchors that captivated attendees upon arrival. Every customer touchpoint reflected the refreshed branding, from the Santa’s Wonderland showbags, passports, and wonderland maps to charming details like reindeer food packs, Wonder Meals and Santa Photo Huts —ensuring a seamless and memorable experience for all.
The PR boxes were a particularly special element, thoughtfully personalised and constructed to showcase the many Christmas craft activities available along the Santa's Wonderland Christmas Activity Trail. Each box was a tactile brand moment, filled with painting materials for children to create their own Christmas decorations. This thoughtful design not only highlighted the variety of experiences at Santa’s Wonderland but also served to engage a broader audience via local influencers and media personalities.
23/12/2024
Wishing you a joyful holiday period from the team at FEENEY!
We’ll be taking a break over the New Year and closing the studio on Tuesday 24th December and we’ll be back refreshed on Monday 13th January.
We look forward to what's in store for 2025!
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Address
47 Wright Street
Adelaide, SA
5000
Opening Hours
| Monday | 8:30am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
