Red5 Creative

Back to where it all began.
I might be showing my age here, but putting this post together really took me back.

My career started in 1999. In those days, your morning involved waiting for these splash screens to load while you made a coffee. Going back to Uni days, I remember being blown away when Photoshop added layers!

This was the era of Zip drives, 1.3-megapixel digital cameras, and constant crashes thanks to corrupt fonts. It wasn’t always faster, but it’s where I learned my craft. Now, the tools may have changed, but the core design principles haven’t. No matter how powerful the software gets, at the end of the day, it’s still just a tool. It’s up to the designer behind the screen to know how to use it.

Who still misses Freehand? 🙋🏻‍♂️

Millions of people have seen this logo. Most have no idea I designed it.

Back in 2008, I spent a year living and working in London. While at Whippet, I had the opportunity to design the original logo mark for Tesco Mobile — one of the UK's biggest retail brands. Being Australian, I had absolutely no idea how big Tesco really was at the time.

The logo ran for twelve years before being updated in 2020. Swipe through to see the concept, the thinking behind it, and what changed.

‘Sands of Time’ Shiraz by Hastwell & Lightfoot

Sourced from sandy coastal vineyards in McLaren Vale, the wine itself reflects that same sense of place and restraint.

This minimalistic design has been created to sit alongside “Once Around the Sun”, maintaining a consistent visual language across the range.

On the label details, gold foil pulls from the tones of sand, while high build clear varnish adds a subtle texture that shifts in the light. The lines aren’t just for decoration. They represent the wind-blown sand and the vineyard rows.