ExCentric Consulting

As an editor of INsights Magazine (published by NMSBA), I recently had the pleasure of editing not one but two articles on the topic of neuromarketing. One of them dealt with the use of artificial intelligence in relation to eye tracking. This is an extremely interesting and promising field because it provides neuromarketing insights at a reasonable cost.

Wieder einmal darf ich einen Artikel für das Insights Magazine der NMSBA editieren. Diesmal geht es um Fragen, die es vorab zu klären gilt, wenn man System 1 (also unbewusste) Entscheidungspräferenzen untersuchen möchte.