World Data Lab
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In a severe scenario, the oil shock wipes out $2.2 trillion in consumer spending in 2026 — the equivalent of Italy's entire GDP.
Which categories break first? Which markets hold?
Join us live with World Bank Chief Economist Indermit Gill, Brookings Senior Fellow Homi Kharas, and McKinsey Global Institute's Anu Madgavkar as we take you through the data.
🔗 Register (free): https://eu1.hubs.ly/H0vHSTC0
21/05/2026
What happens to global consumer growth when oil prices double?
World Data Lab ran the numbers across three scenarios:
Pre-War trajectory: 118.8M new consumers ($13+/day)
Baseline: 112.6M
Adverse (oil +80%): 85.3M
Severe (oil +100%): 72.1M
That's 46.7M fewer new consumers in a single year under the severe scenario, nearly 40% below pre-war projections.
Full chart via : https://eu1.hubs.ly/H0vx6900
What does this mean for consumer spending strategy going forward? We're breaking it down live, register here: 🔗 https://eu1.hubs.ly/H0vx7qh0
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