World Data Lab

Asia is rising across every rung of the consumer class ladder

Between 2026 and 2036, the map of who sits in each spending class redraws itself. Asia's share of the core middle class climbs from 50% to 59%, while Africa overtakes Asia as home to most of the world's poor. Even wealth spreads out: the Americas' grip on the rich loosens from 52% to 40% as Asia's share jumps to 36%.

Asia is rising across every rung of the consumer class ladder Between 2026 and 2036, the map of who sits in each spending class redraws itself. Asia's share of the core middle class climbs from 50% to 59%, while Africa o…

Spending Longer and Living More goes live today at 4:00 PM CET / 10:00 AM EST: our webinar with NIQ and Silver Economy on the 60+ consumer reshaping global spending.

By 2036, nearly every third dollar spent worldwide will come from someone over 60. We'll show you exactly where that growth is concentrating, and what to do about it now.

Still time to join us.

🔗 Register: https://eu1.hubs.ly/H0wfvKQ0

Netherlands 2–2 Japan in Dallas. While it was a tie on the pitch, their consumer spending pictures are very different.

Japan's consumers spend $2.83T a year (PPP), more than five times the Netherlands' $503B, powered by 117M consumers against 17.5M.
But per capita, the Netherlands spends $28,565 per person vs Japan's $23,209.

See how every World Cup matchup stacks up on consumer spending → https://eu1.hubs.ly/H0wb9890

Japan is also one of the world's oldest major economies, and how aging consumers spend over the next decade is one of the biggest questions in global demand. Learn more this Thursday at our Webinar, Spending Longer and Living More: Why Aging Consumers Will Shape Global Spending Through 2035 → https://eu1.hubs.ly/H0wb8ZT0

The 60+ consumer is the most powerful spender on the planet.

In the US alone, consumers aged 60+ spend $81K per capita annually. That's 59% more than the under-35 cohort.

On June 18, World Data Lab, NIQ, and Silver Economy are bringing together the data, the intelligence, and the market expertise to show where this growth is concentrating.

🔗 Register here: https://eu1.hubs.ly/H0w2rCZ0