To Be Honest

✨ Introducing “die fee – Events & Hospitality”✨

is a Vienna based event agency that enchants its customers through outstanding service. The branding of the company aims to capture this essence. Minimalist elegance paired with a bit of magic convey the values of Lilly and her team through colors, typography and an enchanting brand icon.

As designers we are used to work like crazy on big concepts and designs until everything is perfect and then only show the finished design and not a lot of process. But the truth is, to get to a finished design, you face a lot of variations and ideas that you want to try.

That’s why today, I am showing you a little study of a monogram logo for a client that din’t make the cut. What I really loved about this concept is the many possibilities you get from combining a cube and a monogram. It can be both, totally flat and also three dimensional, which gives it a nice twist. Also adding up layers through transparency is a nice and playful way to give a design a bit of an extra. While you have to be careful with transparencies in print, it can be super cool with digital projects to add a little soft elegance.

A little reminder because it’s monday and somehow this all seems like a never ending story. We can do this. 🤍