IMIM_Master

Newsonomics: 10 headlines we may see this fall about the future of news From pipes to platforms, overseas to over-the-top, the shifts we'll see in the remainder of 2015 will set the stage for 2016 and beyond.

In India, many nowadays rely on their mobiles to surf the web. That's good for podcasts because they're "cheap and easy" -- to produce and to consume:

India’s smartphone boom is triggering a wave of podcast experiments Indian listeners are finally tuning in.

What do Buzzfeed, Vice, Quartz, The Guardian and The New York Times do right? Lucy Küng, research fellow at Oxford University and faculty member of IMIM_Master, has just published her analysis of these five digital news organisations:

Seven factors of success for digital news operations | imim Buzzfeed, Vice, The Guardian, Quartz and The New York Times: they all are considered role models – but do they deserve it? Lucy Küng, a research fellow at Oxford University’s Reuters Institute for the Study of Journalism and outstanding lecturer in our Master’s program, had a close look at the bunch…

As this was most probably news only in German speaking countries today: N24 whom we just visited 2 weeks ago will abandon their brand. From now on the station will be part of the brand DIE WELT.

Einheitliches Markendach: Aus N24 wird Welt Über eine Namensänderung von N24 wurde schon im Zuge der Übernahme durch Springer spekuliert, nun ist sie beschlossene Sache: N24 verschwindet als Marke, künftig werden alle Angebot unter dem Markendach "Welt" laufen. Die Umstellung wird schrittweise erfolgen.

Our imim students are in the middle of their thesis research -- and presented their preliminary status in Berlin last week. Besides, they visited C3 Creative Code and Content, DIE WELT and N24: http://www.imim-master.com/blog/2015/06/the-final-sprint-for-this-years-cohort/

fjum_forum journalismus und medien wien hosted last Thursday's second Media Innovation Day in Vienna. The question was: how to become a unique media brand? Inspirational answers were given by guests from Austria, Germany, Switzerland, the US and others -- but, actually, each media has to find one themselves.