cdc Brandcreation

It’s not just a design object — it’s a physical archive of real-world bookbinding. This isn’t something you’ll stumble on while scrolling Amazon. This belongs in serious studios, design libraries, and collector workflows.

This is Hornbach’s theatrical odyssey, and trust us, you are not ready #GoodAdsMatter After their ad “The Square Meter”, Hornbach once again pushes the boundaries of what advertising can be, turning the everyday trials of DIY into a theatrical epic of chaos and victory with their latest spot, titled ‘No Project Without Drama.’ A vast theatre stage was built from scratch, amplified by a 30-member choir whose every movement echoed the protagonist’s struggle. Storm-lashed seas, leaking pipes, collapsing walls, all unfolded live through practical builds. Nothing was faked, every detail was handcrafted. From visuals to musicals, indeed, the result is a surreal. We see a larger-than-life world where humour, honesty, and sheer craft come together to create magic. You can almost feel the sweat, the effort, the orchestration behind every beat. 𝗟𝗶𝗻𝗸 𝘁𝗼 𝗼𝘂𝗿 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗶𝗼! Country: Germany Year: 2025 Brand: @hornbach_de Agency: Agency Heimat TBWA @heimattbwa Head Creative/Co-Founder: Guido Heffels @guidoheffels Creative Director: Luis Jähner @luis_jaehner Account Director: Lea Böhm Senior Producer: Kerstin Heffels @tvkerstin Production Company: TEMPOMEDIA @tempomedia.de Co-Production Company: CANADA @canadacanadacom Director: Lope Serrano Sol @lopeserranosol Executive Producer: Vera Portz @veraportz & Victor Mata Noguera @victormatanoguera Producer: Birgit Damen Cinematographer: Niklas Johansson @nickejohansson_ Assistant Producer: Clemens Mosick clemensmsck Line Producer: Tadas Vaitmonas Production Designer: Nathan Parker @nathanvonparker Stylist: Charlotte Chadwick @charlotteemiliachadwick Hair & Make Up: Aurelija Krebsaitė @aurellijaa Choreographer: Angela Boix @angibd Cast: Felicia Spielberger @feliciaspielberger Music/Sound Design: Supreme Music @suprememusicglobal Creative Lead: Florian Lakenmacher Composition: Sebastian Schütze Sound Design and Mix: Markus Stemler Choir Arrangement: Bogdan Dück Producing: Julia Moya Orchester: Berlin Music Ensemble at Emil Berliner Studio, Berlin Recording Engineer: Juan Moreno Sound Mix: Fridge Audio, David Arnold @fridge.audio, @david.arnold.fridge

John Massey (1931–2019), a Chicago-based graphic designer, significantly influenced modernist design, blending Bauhaus and Swiss International Style principles. After studying at the Chicago Academy of Fine Arts and earning a BFA from the University of Illinois in 1954, Massey worked at the Container Corporation of America (1957–1983), founding its Center for Advanced Research in Design. He taught at UIC (1984–2000) and received an AIGA Medal in 1994. In 1968, Massey updated Herman Miller’s iconic “M” logo, originally designed by Irving Harper in 1946, pairing the bold, French-curved “M” with an all-lowercase Helvetica wordmark, replacing the earlier serif typography. This modernist refinement aligned with Swiss Style aesthetics and lasted nearly four decades. Massey’s work, including posters for Herman Miller’s Eames Soft Pad Group, reinforced the company’s visual identity. His philosophy, “Be classical or extraordinary,” shaped his impactful designs, influencing later Herman Miller rebrands in 1998 and 2024, which echoed his modernist approach.