Pnc Ritchie Pettauer Consulting

This story’s a bit unusual.

Once a year, I give a lecture to dentists. It’s ironic, considering my history with them (though I now have a fantastic one).

During one talk, a high-end implantologist from the First District told me, “AdWords is too expensive. A click costs me €4.50!”

I asked him just one question: “What do you earn when you gain a new patient?”

Sometimes, it’s about seeing the bigger picture.



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This clip is part of my social media course at University of Vienna. Full recording available on my Youtube channel ritchie3x3.