CELUM

Beer is analogue. Brand management no longer is.

At CELUMsummit 26, we are delighted to welcome Valerie Semorad from Brau Union Österreich a fireside chat on how strong brands stay distinctive in an increasingly digital world.

🔥 In the “Analogue Enthusiasts in a Digital World” fireside chat, Valerie will share insights into the realities of modern brand management. Together with Alexandra Vetrovsky-Brychta from CELUM, she will explore what brand management looks like when physical brand experiences meet digital platforms, social content, algorithms and AI – and what it takes for brands to remain distinctive, relevant and close to people.

Join us at CELUMsummit 26 on 10–11 June 2026 at the CELUM Campus in Linz and take part in practical conversations around the future of content, commerce and brand management.

👉 Secure your place now and be part of the conversation: https://hubs.ly/Q04hCCG30

🐝Happy Bee Day from our busy bees!🐝

In the beehives at our headquarters in Linz, every bee plays a valuable role in protecting our environment and supporting our mission to work more sustainably.

P.S. A huge thank you to our CELUM bees for the delicious honey shared across the company. 🍯💙

🚨Last 2 days to vote!🚨

Please help us get shortlisted for the K5 - Future Retail Commerce Awards 2026 in the "Omnichannel and Unified Commerce" category! Voting takes less than a minute, and every vote makes a difference.💙

Voting closes on Sunday, the 17th of May, so don't miss the chance to support us!
➡️ https://hubs.ly/Q04gLRv90

Thank you!