art point
Since 1999, two collections per year have been produced under the direction of the designer Lena Kvadrat. They are sold in mono brand stores in Vienna, at international trade shows and through distributors in Europe, Japan, China, Canada and the US.
What can’t I work without?
The team.
Each part — in place.
Each role — aligned.
And then it clicks.
One moment.
We celebrate.
It happened.
Let’s go further.
Where do you see the tension between the artist and the stylist?
For the artist, personal memory
is an internal database.
A form of capital
that is always in use.
For the stylist, collective memory
is both reference and partner.
A form of capital
that is everywhere and nowhere at once.
The task is to distribute information,
sustaining the system of representations —
the database of “trend.”
When shaping a silhouette — what drives you?
Everything at once.
And nothing you can feel.
Just being in the moment.
If you allow it —
it becomes a miracle.
Several silhouettes in one piece, created through transparency and the resilience of the fabric.
The silhouette transforms through zippers and a belt.
Color is a memory that remains, even when everything has passed.
Color is not just a signal of what’s trendy or not.
It’s an emotional marker of time.
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Wien
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Öffnungszeiten
| Montag | 11:00 - 19:00 |
| Dienstag | 11:00 - 19:00 |
| Mittwoch | 11:00 - 19:00 |
| Donnerstag | 11:00 - 19:00 |
| Freitag | 11:00 - 19:00 |
| Samstag | 11:00 - 17:00 |