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60 Sekunden warme Luft. Oder?

Elevator Pitch bei OTTO: Das neue Logo 60 Sekunden. Ein Thema. Das ist der Elevator Pitch bei OTTO. Ivo Ehrhardt-Friedburg, Abteilungsleiter Design und Visual Identity bei OTTO, stellt das neue Lo...

So austauschbar ist heutzutage Werbung.

VIGNETTE ROULETTE Vignette Roulette combines video and audio of two different commercials. The results unleash the true potential of this universal filmic format

Difference between Copywriters and Art Directors.

17 Clever Illustrations That Show The Differences Between Copywriters And Art Directors In the late 1950s, advertising legend Bill Bernbach came up with the idea of pairing art directors and copywriters into teams. The strategy worked and DDB ended up creating some of the most iconic work of that era. Since then, the art-copy team structure came into existence at most, if not all, agen…

Wenn Apple Milch machen würde. Nike Obst verkaufen würde.

Se Apple facesse il latte e Ferrari la pasta: il supermercato immaginario Nel supermercato dei cibi griffati Burchia