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The team behind Smaply provides you with tools and insights for CX management: successfully innovate the customer journey together with your team and bring customer-centricity to your organization. The team behind Smaply offers tools and knowledge for experience innovators to embed and scale customer centricity in their organization. Founded by the authors of the business bestseller “This is Servi
23/12/2025
🎉 It’s a wrap — here are Smaply’s 2025 highlights! 🎉
As 2025 comes to a close, we’re excited to look back on a year full of improvements that make journey management easier and more powerful than ever. 🚀
This year we:
✨ Upgraded planning, embed, and metrics cards
✨ Added 20+ integrations to make Smaply your central CX hub
✨ Introduced linkable portfolio items so you can uncover project dependencies
✨ Improved navigation, editing, and overall usability
✨ Launched monthly-billed self-service accounts for easier team access
✨ Boosted the intelligence of Smaply AI — generate complete journey maps with just a short description
✨ Expanded the account library so you can reuse personas, maps, opportunities, metrics, and more across all workspaces
…And that’s only the headline version!
If you want the full picture, check out our 2025 release notes organized by month. 💫 The link is in the comments.
Wishing you a peaceful end of the year and an inspiring start to the next.
Happy journey mapping! ✨🎄
– Your Smaply Team
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