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Launch your SEO copywriting career. Or take it to the next level.

BlogMaster is the only fully E-E-A-T compliant multilingual AI SEO copywriter that delivers human-quality articles. And it is being launched today! Save yourself hours and days of work.

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KetONE What we will do for you: Define Your Digital Strategy, Web Design and Copywriting, Search Engine Optimisation, Promotion and Advertising...

AI copywriting and SEO

People often ask me strange questions. Like: Does Google penalise AI-generated text? Does Google do AI detection? and similar.

Why are these questions strange? Because what would be the reason for Google to do that? So the answer is NO. So why do AI detectors exist then? Mostly because they want to sell you humaniser services. Plus, those detectors are really weird. I have tried to put some PHP code that I completely wrote myself - 70% AI detected. Then I checked a DVD player manual from 2015 - 90% AI. Are you sure? Was it some sort of time travel by the technical writer back in 2015? Questions, questions...

All that indicates that knowledge about how Google works is very biased. Let me give you some "calculated insights." Google doesn't give a damn if text is written by a human or AI. What affects ranking is:

1. Actual usefulness of your copy. Do you provide information or just write fluff?
2. Uniqueness of the copy. Is it plagiarism or original writing?
3. Readability of the copy. For example, you write a text aimed at teenagers, but its readability requires a PhD in English Literature.
4. Do people continue searching after reading your text, or did it answer their question?
5. EEAT structure: Experience, Expertise, Authority, and Trust. Which means, do you really understand the topic you are writing about?
So why does AI text often fail? Not because it is written by a chatbot. But because it often fails points 1 (very often), 2 (partially), 3 (virtually all the time), 5 (virtually all the time), and, as a result, point 4.

This is not about human or AI, people; this is about the content itself. Some of you think: OK, ChatGPT (Gemini, Claude, Copilot) can write beautiful texts in seconds. Wrong! Those texts are not beautiful. They are overpolished and extremely watery or "fluffy." This is what you can achieve in seconds. And the main culprit is not AI detection; your copy just "looks nice" (for a reader from Victorian England) but very often has no meaning/content in it at all.

KetONE had developed a real SEO copywriting automation tool - BlogMaster, and it will be launched in a couple of days. We are using it already for our internal work or for clients with excellent results. Watch this space for more info.

KetONE. Data-Driven Marketing, Evolved.

The future of marketing isn't just data-driven, it's science-driven.

Open the door to a new era of data-driven insights. KetONE's proprietary analytics give you the edge your competitors don't have.

https://www.ketone.co.uk/data-analytics/

KetONE What we will do for you: Define Your Digital Strategy, Web Design and Copywriting, Search Engine Optimisation, Promotion and Advertising...

Data-driven Marketing? Oh, I know - Google Analytics, right?

Wrong! Unless you're doing something really serious with it. But chances are, you don’t have the full data needed to do that. Let me tell you something. Scientists from different fields have been analysing data for centuries. Their main question has always been: What does it mean? And their biggest mistake has always been: This can’t be right, something’s off. The moment you think that way, you're already stuck.

Everything in this world adheres to certain rules and lows. From physics and biology to psychology and yes... marketing.

You’d be surprised how many people think that marketing rules are totally unique, set in stone, and have nothing to do with the rules and laws from other industries or sciences. The real question is: Do you believe that because you've studied how other sciences work and found no similarities? Or do you just want marketing rules to be special because you like thinking of them that way?

We have so many buzzwords: data-driven marketing, performance marketing, social media marketing... the list goes on. Maybe it's time to introduce a new term: Marketing Science. Once you accept Marketing into a friendly (or not-so-friendly) family of sciences, you might be able to look at it differently. You’ll start thinking about how, in other sciences, the same types of data you’re looking at now have been analysed.

This belief that marketing is somehow unique because it's "creative" doesn’t really make sense. Here’s a secret: every piece of scientific work or research is 100% creative. And math is creative. Math is a language of creativity. And interpreting results outside the common boundaries is the result of that creativity.
When Newton discovered the laws of gravity, people at the time thought, “So what? We already knew apples fall from trees.” But after Newton, we could calculate how gravity makes objects move, how fast you’d have to travel to escape Earth's gravity and reach space. It wasn’t just about apples falling - it was about new opportunities. It was about understanding.

Marketing Science is still young. And young science should develop by borrowing knowledge from older, more established ones. It works. And in this series of articles, I’ll show you how it works.

Stay tuned...

Boost Your Team's Marketing Prowess with KetONE Corporate Training.

KetONE's Corporate Training program strengthens your team with cutting-edge digital marketing strategies.

From SEO to social media, data analytics to AI, we'll arm your marketing team with the skills to drive real business growth.

Visit KetONE website to learn more and transform your marketing game today!

KetONE What we will do for you: Define Your Digital Strategy, Web Design and Copywriting, Search Engine Optimisation, Promotion and Advertising...