Backbone Branding

When Heritage Shapes the Future

Futuris reimagines wine packaging by merging folk craftsmanship with avant-garde design. Inspired by Hazarashen the art of layering “a thousand” wooden elements for roof construction, it transforms packaging into a modular object. Designed to store wine with care and continue its life beyond its initial purpose,
Futuris by Backbone Branding student Nare Sargsyan shows that the future of design doesn’t replace heritage; it grows from it.

A beautiful start to 2026: the yearbooks are here.

We are honored to have 19 of our winning projects from the past two years featured in this renowned package design book. We are especially excited to see a Backbone Branding design gracing the cover of this publication.

This achievement is the result of two years of hard work and creative passion of our amazing team. Our sincere gratitude to our partners for their trust and collaboration, and special thanks to and for this prestigious recognition and for beautifully immortalizing our work.

A story told in a single, continuous line.

The ETERNIA logo makes the show’s idea visible. We began by delving into its narrative, creating a design where one smooth line flows from the first letter to the last, forming an infinity sign (∞). This single mark captures the show’s essence eternal cycles, transformation, and timeless wonder.
The same design principle runs through every detail, including the Armenian version, shaping a unified story that connects across cultures.

https://backbonebranding.com/works/eternia/