AZAT MARD

18/05/2026

Introducing The Lost Guiding Light Collection — rooted in the historic Armenian legend of Akhtamar Island. A new story shaped by Legend, Legacy and Light.

Launching tomorrow — 19.05
9AM PDT // 9PM AMT

The Lost Guiding Light collection honours the historic story of Princess Tamar and Akhtamar Island.

Princess Tamar lived on Akhtamar Island, where she fell in love with a young man from the mainland. Each night, she would light a lantern to guide him across the dark waters to reach her. Their love remained hidden and bound by distance.

One night, her father discovered the secret. He was furious and extinguished the guiding light. Lost in the darkness and cold currents, the young man drowned, calling out “Akh, Tamar!” (“Oh, Tamar!”) as he vanished beneath the water — giving the island its name.

A guiding light once lost across dark waters.
Now a legacy carried forward through AZAT MARD.

15/05/2026

Los Angeles, Glendale 🇺🇸

13/05/2026

“When I created AZAT MARD, the goal was never just to make clothing.�It was to bring Armenian legacy into the modern world — creating pieces that allow people to wear story, history, and identity.

Anyone can start a brand. But we built a movement with true meaning. AZAT MARD is for those fearless enough to dream bigger.

And none of this would exist without our community — thank you for carrying this vision with us across the world.”
�— Garen Tchobanian, Founder