Playgama

If you’re only publishing to the “standard” platforms, you’re missing part of the picture 🧩

In this article, Pavel Polovinka, our Head of Publishing, explains how to publish your web game on Xiaomi Game Center and what it takes to go live and perform well.

For web developers, this is a platform worth exploring: https://playgama.com/blog/main/how-to-publish-your-web-games-on-xiaomi-game-center-and-access-a-new-audience-beyond-saturated-platforms/

Playgama has been recognized as a Rising Star by Deloitte Technology Fast 50 🏅
This category highlights early-stage tech companies that are building fast, scaling quickly, and showing real potential early on.
Proud to be on that list, it means a lot to the team!

Full report: https://www.deloitte.com/middle-east/en/services/deloitte-private/services/technology-fast-50-5th-edition-results.html

We promised, we delivered! 🧯 🔥
Advanced banners are a smarter version of classic banner ads and yes, they’re built to help you earn more. They work as an additional monetization layer, especially for games where interstitial ads don’t fit the flow or feel too disruptive.

Here’s the idea: you define the available banner zones, and we fill them with the most suitable sizes to run an efficient auction and maximize fill rate and CPM. Ads are fully adaptive to the game state and screen changes.

How to use it: https://playgama.com/blog/playgama-ad/new-ad-format-supported-by-playgama-advanced-banners/

If you have questions or want to try it out — just reach out to us.

Another partner joins the Playgama network! Here’s a recent example, we’ve partnered with Play123 🤝

The setup is simple: Play123 is integrating games from our Partner Program directly into their platform and it’s a straightforward way to expand reach for both sides, without adding complexity to the process.
On our side, we handle the delivery, updates, and partner communication, so both platforms and developers can focus on growth and nothing else.

We’re always open to new partnerships — if you’re exploring web as a distribution channel, let’s talk 😉

Attention, our ads just got smarter!
Playgama Bridge v1.30 is live with advanced banners, interstitial delay, and improved adblock detection. Not sure why you should care? Well, we’ll show you soon 😉

Also improved: Xiaomi integration, QA Tool, overall stability and many more.
Check out full changelog: https://wiki.playgama.com/playgama/sdk/changelog

Construct devs, your turn 👀
We’re continuing our dev challenges and this time with Construct engine!
The Figma design is ready, your task is to turn it into a working example project powered by Playgama Bridge SDK.

📌 What to do:
• Implement all Playgama Bridge features
• Upload your code to a public GitHub repo (fork https://github.com/Playgama/bridge-construct-examples)
• Follow the Figma design: https://www.figma.com/design/Q4SdPgElnlxRw2UUBkRcFl/Playgama-Dev-Sandbox-Construct

🗓 April 9–25 (winner will be announced shortly after)
🏆 $500

Got questions? Ask in our Discord: https://discord.com/invite/PAFq6WbvrP

More traffic isn't always the answer. Lagged.com doubled their gCPM just by rethinking their monetization — together with Playgama 🏅

They switched to a new model: HTML5 games embedded via iframe (no local hosting), ads moved inside the gameplay session, and advanced analytics to spot top performing titles fast.
What happened next? Read the case study👇
https://playgama.com/blog/success-case/doubling-gcpm-for-a-web-games-portal-lagged-com-case-with-playgama/

Reach new platforms with your game, because Playgama Bridge v1.29 is live!

The highlight: we’ve added support for two major platforms — TikTok and GameSnacks (by Google). If your game fits these platforms, we can now distribute it there and help you reach entirely new audiences 🤓

There are also plenty of other improvements and fixes in this release, so make sure you update to the latest version!
Full changelog: https://wiki.playgama.com/playgama/sdk/changelog

⭐ Like what we’re building? Don’t forget to star your repo: https://github.com/orgs/Playgama/repositories

One of our favorite update formats: new platform unlocked — and this time it's Microsoft Store 🚨
If your game is already published on Playgama.com and has Playgama Bridge SDK integrated, it can now be distributed to the Microsoft Store as well, expanding your reach to another major platform.

Want to check if your game is a good fit for this distribution channel?
Just message your Playgama DevSuccess team, and they’ll guide you through the next steps 😉

Your game already brings players. Now it can bring revenue too 🤓
How it works:
• Share your link
• Players are attributed to you after clicking it
• You get 40% of the revenue generated during that time, no matter which games they play on Playgama

Find it in My Games: https://developer.playgama.com/
Copy the link, share it anywhere, and track the results in your dashboard 😏

Playgama is heading to GDC Festival of Gaming!
If you’re attending, here’s who to meet:

Talk to Yulia Bukareva if you’re a studio, a portal, or exploring new distribution opportunities. She’ll be happy to discuss how to scale your web presence.
Valeria Svistunova is the right person for conversations about monetization strategy, ad networks and Playgama’s advertising products. If revenue optimization is on your agenda, schedule time with her.
Dmitry Kachmar will be meeting with founders, studio leads, and investors to talk about long-term opportunities in the web games market.

If you want to connect, message us and let’s lock in a time.
See you in San Francisco very soon 💜