JetSet Agency

Tennis is having a moment — in fashion, in pop culture (hello, Challengers), on court, and of course, in marketing.

Roland-Garros 2026 turned into a playground for brands. Swipe to see who nailed it. 🎾

A beautiful render can sell the dream. But the real pop-up is built brick by brick: structure, surfaces, guest flow, cables, weather plans, hidden fixes. Some incompatible with others.

We asked our Production Executive what brands forget when building a pop-up that looks good and works in real life.

Every year we tell ourselves we won’t get sucked into the Met Gala spiral.

Every year we absolutely do.

Because there’s a very deliberate PR machine behind all of this, and it’s worth talking about!

Yes, we welcome client feedback with an open mind.

Not because we enjoy endless revisions, but because this is how strong projects take shape.

Feedback is rarely “just do it like this.” More often, it reflects a feeling, doubt, expectation, or perceived risk.

Our principle is simple: treat feedback not as a threat to the idea, but as a way to make the result more precise, thoughtful, and aligned with real business goals.