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نحو جيل جديد من العقارات الذكية.. “بروبتيك نيوجين” تطلق النسخة الثانية من مؤتمر “Neo Gen” لتعزيز التحول الرقمي والتكنولوجيا المالية
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Artificial Intelligence
The New Sovereign Engine for Real Estate Investment

By Ashraf Gaber
Editor-in-Chief, TECHz Magazine

In the corridors of the real estate industry, Artificial Intelligence is no longer a technical luxury; it has become the latent force reshaping the very concepts of profitability and risk management in one of the world’s most change-resistant sectors.

What we are witnessing today is a radical transformation where real estate is shifting from being a "fixed asset" to a "smart asset" driven by data.

This vision is clearly embodied by the PropTech - NeoGen conference, which has evolved from a mere showcase of solutions into a strategic platform where decision-makers calibrate the compass of real estate investment for the digital age, reaffirming that the future belongs to those capable of harnessing technology to drive urban and economic growth.