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The Middle East’s leading strategic digital communications agency, with a team of 160+ across the UAE, Saudi Arabia, and Egypt, and part of the Code and Theory family of agencies under the Stagwell Global Network. is the Middle East’s leading strategic digital communications agency, with a team of 160+ across the UAE, Saudi Arabia, and Egypt, and part of the Code and Theory family of agencies unde
Here’s your friendly reminder to respect your GPTs - brought to you by Uros’ worst nightmare.
08/01/2026
Two awards recognised Volkswagen’s “Reflections En Route” but the real story sits behind the work. Built on a clear cultural insight, the series was designed to create space for honest reflection during Ramadan, driving meaningful engagement and conversation.
Get a closer look at the thinking, ex*****on, and results of the campaign.
9 days. 25+ locations. 20+ cast. One ambitious production.
Step inside the making of Business Dubai‘s “ Smart Chooses Dubai” campaign where every scene was engineered to contrast the old way of doing business with the smart way: the Dubai way.
A digital-first production designed to cut through the noise with strong hooks, distinct characters, and metaphor-driven visuals.
From a fast-moving shoot to an intensive post-production process, CGI and AI played a key role in bringing layered effects and bold visual moments to life.
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4103 Mazaya Business Avenue BB1
Dubai
00000
Opening Hours
| Monday | 09:00 - 18:00 |
| Tuesday | 09:00 - 18:00 |
| Wednesday | 09:00 - 18:00 |
| Thursday | 09:00 - 18:00 |
| Sunday | 09:00 - 18:00 |
