Eventagrate

Right at the heart of the Riyadh Marathon Carnival 2026, we built more than a display — we built an experience.

Placed at the very center of the carnival, our creative carousel became a magnet for the crowd. Designed and brought to life through a fully immersive LED setup, it featured rowing, cycling, and running experiences that pulled people straight into the action.

Every move counted. Every second mattered.
And as participants pushed their limits, the round LED leaderboard lit up in real time, reflecting live stats and celebrating whoever rose to the top.

This was creativity in motion.
Where concept, placement, and technology came together to turn a festival moment into something unforgettable.

[Riyadh Marathon, interactive, immersive, interactive experience, immersive experience, festivals, Eventagrate group]

With a simple tap and slide gesture, users could move a product from one screen to another instantly triggering creative content tailored to that selection. As the product appears, it opens into a fully rotatable 3D view, allowing visitors to explore how it’s built, its key features, and technical specifications in a clear, interactive way.

A seamless flow of movement, content, and detail, turning exploration into an experience.

[Dubai Airshow, EDGE, interactive digital layer, installation, interactive experience, interactive conecpts, immersive experience, rotatable LED, Touch & Throw, immersive display, Eventagrate Group]

The Holobox brought munitions to life through creative 3D displays, allowing visitors to explore every product in detail. Each munition could be rotated in a fully interactive 3D view, revealing its design, features, and specifications with clear visual highlights and on-screen callouts.

When a product was selected, the experience extended beyond the box the corresponding physical equipment lit up outside the Holobox, instantly connecting digital exploration with real-world.

[Dubai Airshow, EDGE, interactive digital layer, installation, interactive experience, interactive conecpts, immersive experience, hologram, holobox, Eventagrate Group]

We created an AR experience that turned the A2RL car into an interactive information hub. 📱

As soon as guests pointed the tablet toward the vehicle, specs, features, and highlights appeared over each part with seamless real-time tracking.
A smarter way to showcase engineering and a crowd favorite all day long.