REPs UAE

Who should people trust when it comes to fitness advice online?

A new industry campaign is calling for greater accountability around health and fitness content shared on social media, after research found that the majority of fitness and nutrition influencers fail to clearly communicate potential risks linked to their advice.

Active IQ’s new “Trust Your Trainer” initiative is pushing for a digital trustmark that would help users identify whether someone sharing fitness advice holds recognised qualifications, shifting the focus from popularity to professionalism.

As more people turn to social media for guidance, the campaign highlights the growing importance of qualified expertise, transparency, and evidence-based coaching in protecting consumer wellbeing.

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Do you think social media platforms should do more to verify fitness professionals and regulate misleading health advice online?

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