Localica.io

Brands' failures in the localization👇🏻

We have gathered 4 funny anti-cases of famous brands in marketing material localization.

🔹The Chevrolet Aveo car has such a name only in the domestic market. Its real name is Daewoo Kalos🤓

🔹️The Ford Company decided to enter the Spanish market with Fierra models, which are translated as "an old woman", and Caliente in Mexico, which means "a pr******te" in their lingo😕

🔹️Coca-Cola has been trying to find a name for sales in China for a long time, as the Chinese spell this name as "Kekou Kela", which means "bite the tadpole" in their language. By the way, the company had to consider a thousand options, before they chose "Kokou Kole", which means "happiness in the mouth".

🔹️Pepsi failed in two markets at the same time. The reason was the wrong translation of the slogan "Come alive with Pepsi". For the Chinese, it sounded like "Pepsi will make your ancestors rise from their tombs", and for the Germans - "Rise from your tomb with Pepsi".

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