Empowering Commerce

Amazon Business Training & European Study Scholarships Complete Guidance 2in1.

# **$50,000 at an ACOS of 12.68%**

**Niche: Jewelry**

This Brand came to us after running PPC for 18 months and seeing indifferent results (PPC revenue had fallen by 26% YOY). They knew their offering was strong but were unable to replicate the strong results their competitors were experiencing from their PPC traffic.

What they needed was simple: an improvement in ROI and to demonstrate consistent revenue growth to move towards being a dominant force in the industry.

We began with a full audit of the account, tightening up the structure and focussing our targeting on the terms we knew were highly likely to result in a sale. We then started to build the account back up, building everything in an extremely tight structure that was conducive to improving quality scores and increased relevancy between search terms, keywords, ads, and landing pages.

As their business grew, our strategies adapted. We expanded the accounts to cover various ranges in their niche.

We consistently saw very strong growth in both revenue and ROI. High-level analysis facilitated strategic use of budget. We looked at attribution modeling to set separate targets for high-assisting keywords. We also analyzed the effects of different free delivery thresholds on average basket values to help determine the optimum threshold. We utilized mathematical models to determine bid adjustments for day parting and location. Our sole focus was always on increasing the profitability, and we constantly tested different ROIs, and the resultant revenue to determine which levels maximized profit and ultimately increased market share.

**Our target till 31st July is**

Projected Revenue: **$51,700**

Projected ACOS: **12.5%**

Thank You