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If logistics in your organisation is treated as a back-office function, you're missing something critical.

Every box that moves late is a customer conversation you don't want to have. Every transparent delivery builds trust. Every optimised route frees up capital for growth.

Logistics isn't tactical. It's strategic.

The companies pulling away from their competitors understand this. They've elevated logistics to the C-suite conversation. They've aligned it with customer experience, profitability, and brand promise.

Your logistics team isn't managing movement. They're managing competitive differentiation.

Treat them and the function accordingly 😎

Two weeks ago, I had the pleasure of spending an evening with Richard Wilding OBE (Professor) and enjoyed the PROF, RICHARD CURRY.

The main reason for me was to pick up expert insights from the leading authority in Supply Chain Risk and Resilience, given the High Risk ⚠️ Supply Chain scenarios we are dealing with.

In episode 89 of The Supply Chain Show™, we break down what’s really happening behind the scenes and what it means for supply chain professionals worldwide to create an Anti-fragile Supply Chain.

💡 Learn how disruptions ripple across industries—from oil to food

💡 Discover the 3Rs → 4Rs framework for building resilient systems

💡 Understand why “antifragile” supply chains are the future

💡 Get practical strategies like multi-shoring, route diversification, and smarter decision-making

This isn’t just theory—this is what supply chain leaders are dealing with right now.

Watch full episode here 👉

Anti-fragile Supply Chain Secrets Supply chains are under pressure like never before. From rising shipping costs to global disruptions, the game has changed and is changing fast. In this epis...