Inbox Ecommerce

Many Pakistan SMEs live on the “Boost” button.

It feels easy, but it creates random reach, no real tracking and a lot of guesswork.

In this SME case, we paused the random boosts and built a simple campaign structure instead: clear objectives, separate cold and remarketing campaigns, proper pixel and conversion tracking, and creatives built around specific offers.

Within a few weeks, CPL became more stable and the founder could finally see which campaigns were truly working.

The takeaway: stop treating ads like a Boost button and start treating them like a system.

Comment PLAN if you want a basic campaign structure to copy.

Myth: more followers automatically means more orders.

Reality: revenue follows quality traffic, a clear offer and a store that converts.

A small, well targeted page with strong creatives and a healthy funnel can out-earn a big account that only optimises for likes.

Focus on the metrics that matter: MER, ROAS, AOV and LTV, not just impressions and follower count.

Share this with someone who is still obsessed with vanity metrics.

Most brands treat growth as “run more ads”.

We use a 9-step ecommerce framework so we fix the system, not just the traffic.

At a high level it looks like this:
1) Product and offer.
2) Customer insight.
3) Store UX and CRO.
4) Tracking and data.
5) Creatives and messaging.
6) Paid traffic.
7) Retention.
8) Operations.
9) Iteration.

If one layer is broken, scaling only multiplies the leak.

Save this post and follow along as we break down each step in future content.