YamJam

Our last post was all about the window.

And now, we’re happy to say...the doors are open too!

Introducing the new EL&N Deli & Bakery, now open at 📍Dubai Hills Mall.

An extension of the iconic brand - but with its focus firmly on freshly baked, artisanal goods. Distinct from the café experience, the bakery brief challenged us to let the food speak first.

We weren’t just creating a new space, we were creating a blueprint - a way to capture the spirit of the original deli in London, and carry it somewhere entirely new, without losing its soul.

From the very first sketch, we knew exactly what we were chasing: that feeling of standing outside a bakery with your nose to the glass, staring at rows of pastries you can almost taste.

Taking inspiration from the architectural character of Covent Garden’s historic Market Building (home to the original EL&N Deli & Bakery), we translated its essence into a new, scalable context - a design that could hold the same charm, the same integrity, and stand confidently across many different locations.

A calm, contemporary palette of warm brick, soft marble, and sage green.

A quiet rhythm of arches and curves that gently echo the spirit of the original.

From the outside in, this space is about invitation.

To pause.

To look.

To walk through that arch and into a world where good things are baked daily - and beautifully.

A Tale of Moss & Majesty - which one is your favourite?! 🌿👑

Two lobby installations.
Two very different personalities.
One shared mission: to make heads turn before anyone even reaches the grand staircase inside.

Swipe through to explore:

🌳 The Enchanted Swing Tree - dressed in bark, moss, cascading florals, and nestled into a forest floor of preserved blooms, ferns and succulents.

👑 The Velvet Throne - velvet-tufted, gold-trimmed, and entirely enveloped in a glamorous floral takeover.

📐 And Jules’ original sketches - a satisfying side-by-side of vision and reality (with some extra moss for good measure).

Both were designed for District 8 - home to Blume, Rodina and Luxuria - and both are 100% artificial (though a few preserved flowers and real moss crept in too, just for texture).

One is pure fantasy.
The other? Regal theatre.

So tell us… which one has your vote?

Before became a space of theatrical ceilings and gold leaf detail, it lived in these meticulous sketches - hand drawn by Jules, with precision and intent.

Our sketches aren’t just part of the process. They ARE the process. Studies in form and flourish that are not drawn to impress, but to express.

At YamJam, this is always where the story begins. With pencil lines and curiosity, and a hand that can translate feeling into form.