Amruta Pathak

Five pant-sh*ttingly scary things brands do that give strategists and marketers nightmares:

👻 Treat the whole world, and other assorted planets, as potential customers.

👻 Start off by creating a brand and end up with a fancy logo and nothing else.

👻 Go for a rebrand and end up with a fancier logo and still nothing else.

👻 Create an entire marketing plan focused around ‘one’ channel.

👻 Have an amazing external brand in place but the internal brand is all in tatters.

Any points I’ve missed? Let me know in the comments 👇🏼