Atwaambe Initiative

. Our approach encompasses a multi-faceted strategy that involves the integration of radio, hands-on trainings, knowledge-sharing networks and platforms, and capacity-strengthening initiatives for smallholder farmers. Atwaambe is a Tonga (one of the languages in Zambia) word translated as “Let’s talk.” The name is born from the fact that most challenges are resolved when concerned parties sit down together to talk about the same. We believe that there is a need to have a platform for continuous engagement where experts, smallholder farmers, broadcasters, government officials and development organisations can sit together and chat the way forward on issues of agriculture in a planned, coordinated and organised manner. Atwaambe Initiative catalyses a network of various knowledge experts to research, plan, produce, and evaluate carefully designed, radio-based and gender-responsive communications, which achieve different outcomes including but not limited to: awareness, knowledge, adoption of good practices, market linkages, and changes in attitude and behaviour.