innoVia

On this week’s 10 Minutes of Inspiration, Emily Scott and Angela Cava explored the four key dimensions of ROI that every forward-thinking event planner should be thinking about and tracking. Here are the key takeaways:

1. 🤳 Return on Engagement: Measuring audience interaction and emotional connection to assess event impact. This can be done via engagement tools and the analytics provided. We know that engagement drives information retention and drives value from the attendee perspective.

2. 💸 Return on Finance: Evaluating profitability, cost efficiency, and financial outcomes. Create a cost savings tool that helps you track your cost savings from the very beginning of the planning process.

3. 📊 Return to Stakeholders: Communicating with stakeholders on how they define success and work to measure it. It is important to showcase why meetings are not only beneficial, but correlated to the overall growth of the company.

4. ⌛ Return on Time: Assessing how effectively time is used within your meeting. Time is valuable, and it is important that we are strategic in planning our meetings to maximize the time of our attendees and presenters.

Together, these four ROI pillars provide a holistic framework for planning, executing, and evaluating successful events!