Elio Ruscetta

Some more images from last year work for Christopher Ward.
The series combines a real, hand-built miniature set with an AI-generated background. With the rapid advancements in AI technology, I’ve been exploring how it can intersect with traditional storytelling. By integrating AI with tangible, real-world aesthetics, I’m able to push my artistic boundaries while experimenting with innovative and potentially cost-efficient production methods.

The featured timepiece is a diver’s watch, so I designed an image that visually conveys that story.

The weight of thoughts

Kicking the new year with one more image from the conceptual still-life project exploration of mental health, created specifically for  . The challenge was translating complex, invisible psychological states into clear, commercially readable visuals without relying on faces or clichés.
Using paper cuts, sculptural forms, figurines, wool, and bold colour palettes, each image was meticulously built by hand, photographed, and lit to balance symbolism with visual clarity. The creative process focused on simplifying mental health narratives into universal metaphors—fragility, overload, imbalance, isolation, and healing—while maintaining strong graphic impact suitable for editorial and commercial use.
The result is a series of minimal yet expressive images designed to communicate emotional depth through materiality, colour, and form.
1. Paper Cut Head with Coloured Cubes
A hand-cut paper silhouette filled with floating cubes, symbolising fragmented thoughts and emotional weight through scale and colour.
www.elioruscetta.com
Let’s work together 😊



 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


The weight of thoughts

This project is a conceptual still-life exploration of mental health, created specifically for  . The challenge was translating complex, invisible psychological states into clear, commercially readable visuals without relying on faces or clichés.
Using paper cuts, sculptural forms, figurines, wool, and bold colour palettes, each image was meticulously built by hand, photographed, and lit to balance symbolism with visual clarity. The creative process focused on simplifying mental health narratives into universal metaphors—fragility, overload, imbalance, isolation, and healing—while maintaining strong graphic impact suitable for editorial and commercial use.
The result is a series of minimal yet expressive images designed to communicate emotional depth through materiality, colour, and form.
1 Paper Head with Wool Cloud
Soft wool forms a cloud above a cut-paper head, contrasting texture to suggest anxiety, fog, and emotional heaviness.
2 Brain on a Swing with a Giant Pill
A suspended brain and oversized pill explore treatment, uncertainty, and the fragile balance of mental wellbeing
www.elioruscetta.com
Let’s work together 😊