Contagious Media

We are only three weeks away from the largest wind energy tradeshow in the US. . Listen, I get it, I was right where you are now finally getting on the phones, sending emails and jumping on LinkedIn to make the connection. If this is you, (And you know who you are …😉) there's still time to make it happen. 𝗧𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝘀 𝗯𝗲𝗹𝗼𝘄, but don't wait too long.

To help those of you procrastinating to get things done, and the others who would just like to know how to step up their LinkedIn profile, here are 5 easy yet powerful tips you can work on right now:

𝟭. 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗨𝗥𝗟: A custom URL helps your profile stand out and makes it easier for people to find you. Here is the link to make those changes: [https://www.linkedin.com/public-profile/settings](https://www.linkedin.com/public-profile/settings). Example: [linkedin.com/in/john-smith-acme](http://linkedin.com/in/john-smith-acme)
𝟮. 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗺𝗼𝗱𝗲: Go to the Resources section on your profile and turn on Creator Mode. This feature allows you to access various tools, such as LinkedIn Live, audio events, and newsletters, and helps attract followers while showcasing your expertise. Best of all, they can follow you, which allows connections to happen faster.
𝟯. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘁𝗵𝗲 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻: When you enable Creator Mode, you can add posts, articles, links, or media to your Featured section, making your profile more engaging and informative. Here is a great way to showcase your value-add wind service solution.
𝟰. 𝗨𝗽𝗱𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗮𝗰𝘁 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Ensure that your contact information is up-to-date so that potential clients or partners can easily reach out to you. This is critical for building trust and credibility. Without losing your email that you created, you can add your business contact info. Add a LinkTree or Blinq like shown here. ([blinq.me/eCl1xoj6QWn8](http://blinq.me/eCl1xoj6QWn8)) Go crazy! Give your customers a clear path to connecting with you.
𝟱. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗳𝗼𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: By using Google as a search engine, you can increase the visibility of your LinkedIn profile and content, ultimately reaching more people and answering the questions they are asking.

Today's social selling strategies are not optional anymore. They are required if your plan is to be relevant in the next 12-28 months.

If you found this content valuable, let me know. If you would like to see how we can accelerate your LinkedIn Social Strategy for the price of an ACP ticket, click the link below.
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We often deceive ourselves into thinking we have multiple chances at this life. But the truth is, we only get one chance.

If you could go back 5 years, what would you tell your younger self? Would you tell them to chase their dreams, take more risks or live in the moment? What choices would we make differently? It's impossible to turn back time, but Whatever it may be, let's use our past experiences to make the most of our present and shape our future.

As the famous quote goes, "Yesterday is history, tomorrow is a mystery, but today is a gift. That's why it's called the present."

𝗪𝗲 𝗼𝗻𝗹𝘆 𝗴𝗲𝘁 𝗼𝗻𝗲 𝗰𝗵𝗮𝗻𝗰𝗲 𝗮𝘁 𝘁𝗵𝗶𝘀 𝗹𝗶𝗳𝗲, 𝗮𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝗰𝗵𝗼𝗶𝗰𝗲 𝘄𝗲 𝗺𝗮𝗸𝗲 𝗵𝗮𝘀 𝗮 𝗿𝗶𝗽𝗽𝗹𝗲 𝗲𝗳𝗳𝗲𝗰𝘁 𝘀𝗼 𝗹𝗲𝘁'𝘀 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝗳 𝗼𝘂𝗿 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝗮𝗻𝗱 𝗰𝗵𝗼𝗼𝘀𝗲 𝘁𝗼 𝗹𝗶𝘃𝗲 𝗼𝘂𝗿 𝗹𝗶𝘃𝗲𝘀 𝘄𝗶𝘁𝗵 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻.

The last few years have created unprecedented challenges for businesses of all sizes and industries. As a CEO or business leader, it's your responsibility to navigate your company through this crisis and emerge on the other side stronger, smarter. Here are some tips for leading through crisis:

1. Be Transparent and Communicative: During times of crisis, it is essential to be transparent and communicative with your employees, customers, and other stakeholders. Keep them informed about the latest developments, and be honest about the challenges your company is facing. This will help to build trust and loyalty, and give people a sense of ownership and shared purpose.

2. Prioritize Employee Safety and Well-being: The health and safety of your employees should be your top priority during a crisis. Implement health and safety protocols, such as social distancing, remote work, and increased sanitation, to protect your employees from the virus. Make sure to communicate these measures clearly and frequently, and be responsive to employee concerns and feedback.

3. Focus on Cash Management: Cash is king during a crisis. To ensure your company's survival, you must focus on cash management and preserve liquidity. This may mean cutting costs, reducing expenses, or exploring alternative sources of financing. It's important to create a detailed cash flow forecast, monitor your cash balance, and make informed decisions about cash allocation.

4. Pivot and Adapt: During a crisis, the business environment can change rapidly and unpredictably. As a leader, you must be able to pivot and adapt to changing circumstances. This may involve changing your business model, developing new products or services, or exploring new markets. Be flexible and responsive, and encourage your team to be creative and innovative in finding solutions to new challenges.

5. Lead with Empathy and Compassion: During times of crisis, people may be experiencing high levels of stress, anxiety, and uncertainty. It's important to lead with empathy and compassion, and to show that you care about your employees and their well-being.

Tis the Season ...

Happy President's Day from us at MW Partners to you!