ThinkwellSynergy

Networking with start-ups and small businesses for the last several months is reaffirming what we’ve long believed: you need to know what sets you apart.

First, what do you call this? Your unique selling point? Your unique sales proposition?
Your value proposition? Your key differentiator?

We like “Your elevator pitch” because in the time it takes to get from the top floor to the bottom, you should be able to articulate very simply what sets you apart.

Two recent examples of 30-45 second “elevator” pitches:
Instead of “I’m a real estate agent”...“I help people find their dream homes, and I do this by spending more time to get to know each client, more time to find the right communities and properties, and more time to educate each client.”

Instead of “I’m a graphic designer”...“I help clients grab and hold the attention of their audiences, and as a graphic designer I do this by creating the most engaging and informative visual experiences.”

It’s essential to know what your top competitors’ value propositions are so you can be distinct. To learn who your competitors are click here (Cindy, can this link to our first post?)

Take action: Hone your “elevator” pitch to 30-45 seconds. Get feedback from 2-3 peers, colleagues, or clients. Create 1-2-slides of your elevator pitch. Integrate your elevator pitch into every client communication.

Get your elevator pitch out on social media. What are your ideas?

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