Born Primitive

ple. Set goals, relentlessly strive to achieve them, and never make excuses. Look people in the eye and give them a firm handshake. Throw your conventional limits out the window and realize your true potential. Born Primitive is owned and operated by an active duty military family. We are extremely grateful to those who serve or have served this great nation (especially our fellow military, firefighters, police, and first responders), and we are proud to support various charities, including the Navy SEAL Foundation and 555 Firefighter Fitness. Most importantly, we hold a special place for those who have made the ultimate sacrifice while downrange or in the line of duty.