3rd3rd Marketing
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We work for a double bottom line: driving lead generation that moves the census needle and combatting ageism in communication to older adults. Founded in 2012 as a national aging services branding agency called 3rdThird Marketing, Culinary Coach was added in 2017 to enhance dining operations at senior living communities. The newly expanded company has re-branded as 3rdPlus and has added two additi
05/13/2026
A full rebrand is not necessary to drive results.
At LeadingAge California in Palm Desert, 3rd3rd is bringing two powerful sessions focused on momentum, messaging and measurable growth.
On Wednesday, May 20 at 3:15 p.m., join the "No Re-Branding Required to Win Residents" session to learn how Hillcrest exceeded entrance fee goals by $3M, doubled deposits in nine months and sold out an expansion before it was built through targeted messaging and focused strategy.
And on Friday, May 22 at 11:00 a.m., the session "Inclusive Storytelling: Strengthening Trust in Aging" dives into resident-centered storytelling and strategic PR and how they can reshape perception, build trust and drive demand.
Cynthia Thurlow will present alongside Shirley Turner, Director of Sales and Marketing at Hillcrest, sharing real-world results and actionable strategies you can apply now.
If you’re attending, connect with Cynthia Thurlow, President and CEO of 3rd3rd, at [email protected] to schedule time to talk strategy or visit https://3rd3rd.com/conferences/.
Click here to claim your Sponsored Listing.
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