The Letrin Felice Creative Co.

Happy Juneteenth. ❤️🖤💚 One thing you'll learn about me is that nothing I create is random.

People often think branding is just logos, websites, colors, and graphics. Those things matter, but that's not really what I do.

For me, branding is storytelling. This shirt is a perfect example.

At first glance, it's a Juneteenth design. But for me, it's also a story about my great-grandparents, Ben and Eunice Lee Freeman, who raised me. Born in 1919, they lived through history that many of us only read about. Their faith, resilience, sacrifice, and perseverance helped shape the woman I am today.

That's why you'll find purpose woven throughout everything I create within The Letrin Felice Collective. Every brand. Every project. Every experience. Every story.

Because when I say I help transform visions into visual experiences, I'm not just talking about making things look good. I'm talking about taking what matters most—your story, your purpose, your legacy—and bringing it to life in a way people can see, feel, and remember.

It's also why I created BenLee, a nonprofit inspired by the legacy of the two people who taught me the value of faith, family, service, and community.

This shirt is more than a design. It's a story. And stories are what branding is really all about. Freedom. Legacy. Purpose.

Prints cut. Ready to press.

Saturday’s got the studio feeling different.
New energy. New collection. Late nights. Loud creativity.

Our new hometown collection is rooted in ATL culture, southern soul, and the energy of living life in the city. 🖤❤️

When I designed these shirts, I was determined to tell the story of a man who lived quietly… but lived his way.

A man who didn’t need the spotlight to make an impact. A man whose presence spoke louder than words ever could. A coach. A mentor. A father figure. A familiar face so many people loved and respected.

My little sister sent me pictures of the prints yesterday, and honestly… this one hit differently.

I design shirts in my sleep. Concepts, branding, visuals… that part comes naturally to me. But some designs are heavier than others. Some require more than creativity. They require heart.

And when it comes to memorializing people close to me through my gifts, it’s never easy.

Because behind every design is a real person.
A real family.
Real grief.
Real memories.

But somehow, creating becomes healing too.

These weren’t just shirts to me. They were a way to honor a life, preserve a legacy, and tell a story that deserved to be remembered.

And that responsibility is something I never take lightly.