Luminous Lines

It’s time for a long-overdue introduction! ⁠
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Hi friends, ⁠
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I’m Julia, the founder of Luminous Lines Creative. ⁠
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When I started this business 10 years ago, it was just me at my desk specializing in brand design! ⁠
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While I loved it (and still do!) I also realized how limited the impact of a new brand was when it wasn’t then applied across a business’ marketing channels. But my clients just didn’t have time to do that, and they were tired of having to outsource to so many different professionals to get the job done. ⁠
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That’s when I knew it was time for this little business to grow. ⁠
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Luminous Lines is now a marketing boutique made up of a team of specialists who collaborate to support our clients with everything from brand and website design through to copywriting, SEO and monthly social media management. ⁠
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I love that we can now offer clients a “full service” approach that includes: ⁠
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🖋️ Brand Design & Messaging⁠
🖥️ Website Design & Copy⁠
📱 Social Media Management⁠
✉️ Email marketing⁠
🔎 SEO⁠
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If you’ve been here since the early days, thanks for being a part of my business journey. If you’re new to following Luminous Lines — welcome, and thanks for allowing me to show up in your feed!

Are you a Canva user? If so, you'll want to save this post for later.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I've recently come to realize how powerful it can be (when used properly as a tool) for our clients to maintain their own brand assets.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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No matter the stage in business, I feel like everyone should feel empowered to manage their brand with ease. So, today I'm sharing a few tips that, when implemented, will not only eliminate the guesswork but will help you create a stronger and more consistent brand presence.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How to use free templates like a pro:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1- Before selecting templates, create a "cheat sheet" file that includes 3-4 font styles (for your headings and paragraph styles) and your color palette. If you subscribe to Canva Pro - you can do this by creating a Brand Kit.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2 - Take the "less is more" approach when selecting templates.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Limiting use to 3-5 templates is the easiest way to keep things consistent. If you source a new template for every post or need, you will find it challenging to maintain a constant visual direction.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3 - Create a master template that you always start from.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Once you have chosen your templates - create a file that includes templates that you have edited with your chosen fonts and colors. Before creating posts, create a copy from this file so you always leave the master un-edited.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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4 - Keep it clean.⠀⠀⠀⠀⠀⠀⠀⠀⠀
When designing posts for Instagram, it can be tempting to cram a full quote, or all the things into a graphic in an effort to grab your viewers attention - but I recommend using the graphic as a visual teaser. Have a long quote or testimonial that you want to feature? Pull in the most powerful sentence and leave the rest in your caption. Believe it or not, this has more impact. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'd love to know - do you use templates in your business? Tell me what you use them for in the comments below.