Danny Velez

🐠 When fishing, you wouldn't bait the hook with what you THINK the fish should like, would you?

❌ No. Instead, you'd bait the hook with what fish like: worms, bugs, special hooks, maybe other fish.

To be specific, if you're trying to catch a Mahi Mahi you would think:

"What does the Mahi like to eat? And how does it like for its food to be presented?"

(In this case they like bo***es. Me too, Mahi. Me too.)

~ Key Lesson: It is necessary to bait the hook to suit the fish. ~

Writing advertisements to your Target Market works in much of the same way.

Why talk about what you want?

Don't! They don't care at all! Candy and berries won't attract any fish, no matter how much you try.

The only way to influence your Target Market is to talk about what they want, and show them how to get it.