VSN Strategies

What if much of what you thought you knew about retail media networks is wrong? I've been tracking a troubling misalignment between where products are distributed and where retail media ads are distributed.
A handful of RMNs are capturing the lion's share of the spend, leaving essential regional and independent retailers at severe disadvantage.
There's a power imbalance at play - and need to consider fairness as well as self-interest as they consider their strategies.
Those issues were earnestly addressed by panelists at the recent National Grocers Association in Las Vegas. Participating CPGs seemed to understand they need to find ways to support ALL their distribution partners in a fair and equitable manner.
Are confederations of in-store networks part of the solution? I'll be reporting on that question in a few weeks. CPGs who have a position on that, please weigh in here or message me directly.

Retail Media Scale: CPG Brands' Conundrum | Tenser'sTirades Retail media scale: How CPG brands confront this in their spending plans, and the perils for regional and independent retailers

Greatly honored to again be recognized as a Top Retail Expert (TRE) for 2025 by RETHINK Retail! I'm just a storyteller, but it feels great that my analyses and perspectives have contributed to our industry's evolution over the years.
Won't you join me at an exclusive celebration during NRF ‘25? The TRE 2025 Induction Ceremony starts at 4:30 pm on Monday 1/13, followed by the AiR / Gala party of the year to celebrate innovation and excellence in retail! RSVP today using the link below, as seating is limited and filling up fast!
https://bit.ly/3ZRnr3C

I hope to raise a glass with you there!