BJM Creative

News from Instagram via my friends at Noise New Media!

Instagram is rolling out auto-generated captions for videos – TechCrunch Instagram is introducing auto-generated captions for videos on its app, the company announced on Tuesday. Up until now, creators had to manually add captions to their videos. Instagram says the addition of captions will make Instagram more accessible for users who are in the deaf and hard-of-hearin....

✨ Mastering Your Marketing Funnel ✨

Psst... before we dive in, I sent this information out to my email subcribers this morning with a lot more detail. Want that kind of exclusive content? Join my list at the link in my bio - one email a month, I promise!

Ok now, let's talk MARKETING funnels! Not to be confused with a SALES funnel (which is a vital part of your strategy!).

As you can see from the image above, your marketing funnel starts out WIDE, capturing potential leads attention through awareness objectives and filtering them down to the adcovacy level. While you are putting together your marketing strategy, this funnel should be TOP of mind for you!

What is the customer experience of your marketing efforts? Does your customer have a smooth and polished journey from the moment they become aware of your business, to how they actively learning more about your offerings and products, and what makes them want to convert and then convert again, eventually becoming an advocate of your brand?! A well-designed marketing funnel will help you with this!

Now, like I said, there is also a SALES funnel, which is a set of systems that get people to take a very sepcific action (i.e. the conversion level of your funnel). A sales funnel is a PART of your overall marketing funnel!

Interested in learning more about this step of your marketing strategy? Shoot me a DM, happy to chat with you!

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